Asante and Kohl’s want you to be Water Savvy and Water Safe

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Be Water Savvy and Water Safe

Pools, rivers, ponds, and beaches mean summer fun and cool relief from hot weather. But water also can be dangerous for kids if parents don’t take the proper precautions. Nearly 1,000 kids die each year by drowning, with

Happy kid enjoying kayak ride on beautiful river. Little curly toddler boy kayaking on hot summer day. Water sport and camping fun. Canoe for children. Funny child with vessel in a boat.

the majority happening in home swimming pools. It is the second leading cause of accidental death for people between the ages of 5 and 24.

The good news is there are many ways to keep your kids safe in the water – and make sure that they take the right precautions when they’re on their own.


Invest in Your Child’s Safety

Purchase proper-fitting, Coast Guard-approved flotation life vests and have kids wear them whenever near water. Check the weight and size recommendations on the label, then have your child try it on to make sure it fits snugly. For kids younger than 5 years old, choose a vest with a strap between the legs and head support – the collar will keep the child’s head up and face out of the water. Inflatable vests and arm devices such as water wings are not effective protection against drowning.

Keeping Kids Safe

Fencing is your best measure of protection for a backyard pool or and should be at least 4 feet tall. Pool covers and alarms have not proven effective against drowning for very young children.

Portrait of cute happy little girl having fun in swimming pool, floating in blue refreshing water with big green rubber ring, active summer vacation on the beach

It’s Imperative

Above all else, supervise your kids at all times when around water – whether the water is in a bathtub, wading pool, fish pond, pool, spa, the beach, river or lake. Never assume because your child took swimming lessons or is using a flotation device that there is no drowning risk.

Water play can be a great source of fun and exercise. Teach your child that safety is a priority and that they never swim alone. And don’t forget the sunscreen!

Since 2007, Kohl’s Cares has awarded over $177,000 in grants to Asante for health focused outreach programs to the community.

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